Meaning: Profit generated compared to what you invested.
Business: If your ROI is low, your strategy is inefficient.
Meaning: Metrics that measure performance.
Business: Revenue, conversion rate, CAC — your decision compass.
Meaning: Companies selling to companies.
Business: Longer sales cycles, higher value deals.
Meaning: Companies selling to individuals.
Business: Faster decisions, emotional buying.
Meaning: Cost to acquire one customer.
Business: If CAC > profit → you lose money.
Meaning: Total revenue from a customer over time.
Business: High LTV = sustainable business.
Meaning: % of people who click.
Business: Measures how attractive your content is.
Meaning: % of users who take action (buy, sign up).
Business: Core metric for revenue optimization.
Meaning: Optimizing content for search engines.
Business: Free long-term traffic.
Meaning: Paid advertising on search engines.
Business: Immediate visibility.
Meaning: Price per click in ads.
Business: Controls your ad budget efficiency.
Meaning: Cost for 1,000 impressions.
Business: Used in brand awareness campaigns.
Meaning: Cost to generate a conversion.
Business: Core for performance marketing.
Meaning: Operating profitability.
Business: Shows real business performance.
Meaning: Financial report of income and expenses.
Business: Your financial reality.
Meaning: How users interact with your product.
Business: Bad UX = lost customers.
Meaning: Visual design of a product.
Business: First impression matters.
Meaning: Simplest version of a product.
Business: Launch fast, improve later.
Meaning: Subscription-based software.
Business: Recurring revenue model.
Meaning: System to manage customers.
Business: Organizes leads and sales.
Meaning: System managing business operations.
Business: Integrates finance, inventory, HR.
Meaning: Selling to public sector.
Business: Complex but high-value contracts.
Meaning: Selling directly without intermediaries.
Business: Higher margins, full control.
Meaning: Money customers owe you.
Business: Cash flow depends on it.
Meaning: Money you owe suppliers.
Business: Manage timing to stay liquid.
Meaning: Unique product identifier.
Business: Essential for inventory tracking.
Meaning: Smallest order supplier accepts.
Business: Impacts cash and inventory.
Meaning: Day-to-day costs.
Business: Must be controlled tightly.
Meaning: Long-term investments.
Business: Builds future capacity.
Meaning: Company goes public.
Business: Access to capital markets.
Meaning: Investment in startups.
Business: Growth funding.
Meaning: Investment in mature companies.
Business: Focus on optimization and exit.
Meaning: Confidentiality contract.
Business: Protects information.
Meaning: Service performance standards.
Business: Defines expectations.
Meaning: Formal request for services.
Business: Used in big contracts.
Meaning: Request for price.
Business: Supplier comparison.
Meaning: Rules of using a service.
Business: Legal protection.
Meaning: Visual metrics overview.
Business: Real-time decision making.
Meaning: Revenue from ads vs cost.
Business: Key for marketing profitability.
Meaning: % of customers leaving.
Business: High churn = weak retention.
Meaning: Customer journey stages.
Business: Awareness → interest → purchase.
Meaning: Potential customer.
Business: First step of sales.
Meaning: Path to purchase.
Business: Optimize each step.
Meaning: % of returning customers.
Business: Drives long-term growth.
Meaning: Speed of spending cash.
Business: Determines survival time.
Meaning: Time before money runs out.
Business: Critical for startups.
Meaning: Profit after cost of goods.
Business: Core profitability indicator.
Meaning: Final profit after all costs.
Business: Real earnings.
Meaning: When revenue = costs.
Business: No profit, no loss.
Meaning: Ability to grow without increasing costs equally.
Business: Key to exponential growth.
Meaning: Total market demand for a product.
Business: Defines your maximum possible growth.
Meaning: Portion of TAM you can target.
Business: Realistic opportunity size.
Meaning: Market share you can realistically capture.
Business: Your true starting point.
Meaning: Direct cost to produce a product.
Business: Affects your margins directly.
Meaning: Average amount spent per order.
Business: Increasing AOV = more revenue without more customers.
Meaning: Revenue generated per user.
Business: Key for SaaS and subscriptions.
Meaning: Revenue per account (company/client).
Business: Used in B2B SaaS.
Meaning: Monthly predictable revenue.
Business: Core metric for subscription businesses.
Meaning: Yearly recurring revenue.
Business: Shows long-term stability.
Meaning: Revenue retained including upsells.
Business: >100% = growth without new customers.
Meaning: Revenue retained without upsells.
Business: Measures pure retention.
Meaning: Users active daily.
Business: Engagement metric.
Meaning: Users active monthly.
Business: Measures product stickiness.
Meaning: Engagement level.
Business: High ratio = strong user habit.
Meaning: Customer satisfaction index.
Business: Measures loyalty and referrals.
Meaning: Total value from a customer.
Business: Used interchangeably with LTV.
Meaning: Lead ready to buy.
Business: High conversion potential.
Meaning: Lead interested but not ready.
Business: Needs nurturing.
Meaning: Perfect target customer.
Business: Focus improves conversion.
Meaning: What makes you different.
Business: Core of positioning.
Meaning: Value you deliver uniquely.
Business: Why customers choose you.
Meaning: How you launch and sell.
Business: Defines success of a product.
Meaning: Goal-setting framework.
Business: Aligns teams to outcomes.
Meaning: Hierarchy of metrics.
Business: Links actions to results.
Meaning: Improving conversion rates.
Business: Increases revenue without more traffic.
Meaning: Google results page.
Business: Position = visibility.
Meaning: Link from another website.
Business: Boosts SEO authority.
Meaning: Website credibility score.
Business: Impacts ranking.
Meaning: Users leaving quickly.
Business: High = bad experience.
Meaning: User behavior visualization.
Business: Shows where users click.
Meaning: System connection tool.
Business: Enables integrations.
Meaning: Tools to build apps.
Business: Speeds development.
Meaning: Platform to manage content.
Business: Example: blog systems.
Meaning: System to deliver content faster.
Business: Improves website speed.
Meaning: Website security protocol.
Business: Essential for trust.
Meaning: Web communication protocols.
Business: HTTPS = secure and required.
Meaning: Industry comparison metric.
Business: Measures performance vs competitors.
Meaning: Work capacity unit.
Business: Used in HR planning.
Meaning: Employee management.
Business: Hiring, training, culture.
Meaning: Hiring software.
Business: Manages recruitment process.
Meaning: Employee salary system.
Business: Core financial obligation.
Meaning: Responsibility for metrics.
Business: Accountability system.
Meaning: Step-by-step process.
Business: Creates consistency.
Meaning: Quality control process.
Business: Prevents errors.
Meaning: Product inspection.
Business: Ensures standards.
Meaning: Innovation process.
Business: Future growth engine.
Meaning: Sales speed per product.
Business: Helps inventory decisions.
Meaning: Unsold inventory.
Business: Cash locked, risk.
Meaning: Inventory rotation speed.
Business: Efficiency indicator.
Meaning: Predicting future demand.
Business: Avoids shortages and waste.
